How we work together
START HERE
Say It First
One focused working session. One short intake. You leave with a complete business BrandScript, the foundation of every marketing decision you make from here. Built around what you actually say, refined together.
This is the right place to start if your message isn't clear yet or if you've been improvising it for too long. Get the foundation right and everything downstream gets easier.
Deliverables:
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One-page pre-work intake (10 minutes of your time)
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60-minute working session
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Complete business BrandScript (PDF + editable Google Doc)
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One round of async refinement
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Delivery within 7 days
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Optional 15-minute review call
Not ready for a call?
Take the quiz instead.
IMPLEMENT IT
Train Your Team
An interactive workshop that teaches your team to use your message consistently and confidently. Not a lecture about messaging theory. Real practice with your actual BrandScript, your actual product, and the conversations your team has every day.
The right move once your foundation is set and you need everyone on your team telling the same story without checking a doc every time.
Deliverables:
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Live workshop (in-person or virtual)
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Custom workshop materials built around your BrandScript
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Team practice exercises with your actual offers
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Reference doc your team can use after
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Optional follow-up coaching call
Not ready for a call?
Take the quiz instead.
BUILD THE TOOLS
Build the Resource
Strategic outlines for the webinars, sales presentations, and internal training resources that carry your message into new rooms. The structure and the talk track, ready for you to build.
The right move when you have the message but need it in a format that scales beyond your website and your one-on-one conversations.
Deliverables:
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One-resource scope (webinar, sales deck, or training)
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Full outline mapped to your BrandScript
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Talk track for each section
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Visual structure recommendations
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One round of revisions
Not ready for a call?
Take the quiz instead.
GO DEEPER
Say It Clearly
A four-session 1:1 intensive that gives you the foundation underneath your marketing.
You leave with two BrandScripts, a custom Customer Journey Map that shows how prospects become clients, and a custom AI tool built for your business.
Once it's done, you know exactly what to do at every step.
Deliverables:
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Four sessions over three to four weeks
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Business BrandScript
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Product BrandScript
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Marketing strategy for your team, your AI, and your content
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One-page team messaging guide
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Custom AI tool built for your business
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AI tool walkthrough document
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All session recordings
Not ready for a call?
Take the quiz instead.
AMPLIFY IT
Tell The Story
Case study production with Answer Engine Optimization built in. Your best client wins, written in your voice, structured so AI search tools cite them when prospects ask the questions you want to be the answer to.
Traditional case studies live on your website and get read maybe once. AEO-built case studies show up in ChatGPT, Claude, Perplexity, and Google's AI answers when someone's researching what you do.
Deliverables:
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Client interview (you or your client, depending on scope)
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One full case study with Answer EngineOptimization structure
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Companion summary for sales conversations
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Distribution recommendations for where it should live
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Re-publishing guidance for keeping it discoverable
Not ready for the call?
Take the quiz instead.
KEEP IT SHARP
AI Check-In
Your custom AI tool needs occasional check-ins. As your business evolves, new offers, new client wins, new content, the AI's foundation can drift from what's true now. One focused session to update prompts, retrain on recent material, and make sure your AI is still producing copy that sounds like you.
Deliverables:
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60-minute review session
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Refreshed AI tool with updated prompts and training material
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Updated walkthrough document
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List of what changed and why
Not ready for a call?
Take thequiz instead.
Fill the cracks in your customer journey
If you don't have a plan for what to do after you get a lead, after a you close a sale, or how to get clients to buy more, you need an add-on.
1
Pitch Deck Starter
For business owners who need to communicate their offer clearly in meetings, on calls, or in shared documents
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12 slides with a controlling idea defended across every one
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Customer journey visual workflow
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Pricing, proof, and CTA
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PDF for prospects who want more depth after the meeting
2
Lead Magnet Kit
For business owners who want to grow their email list.
A complete lead magnet ready to deploy in your voice.
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5 to 10 page PDF guide
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Opt-in landing page copy
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Delivery email
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Distribution playbook for where to share it
3
Social Starter
For business owners who want to post consistently and drive traffic through socials.
10 social posts in your voice, plus a guide for writing them yourself.
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10 posts mapped to your BrandScript
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Reusable framework
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Repurposing guide
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Hashtag and keyword strategy
1
Welcome Sequence Campaign
For business owners who capture emails but never nurture them.
A 5 email welcome sequence ready to plug into your email tool.
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Welcome, story, methodology, social proof, soft offer
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Subject lines and preview text
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Full copy for each email
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Sequencing instructions
2
Re-engagement Campaign
For business owners with clients they'd like to re-engage.
A wake-up sequence to revive clients who purchased before but haven't continued.
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3 to 5 wake-up emails
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Win-back offer copy
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Subscriber audit framework
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Sunset sequence for non-responders
3
Social Proof Kit
For business owners with happy clients who want more referrals.
A complete kit for turning client wins into testimonials, case studies, and referrals.
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Testimonial request emails timed across the lifecycle
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Case study template and interview question library
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Referral program copy and structure
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Anniversary check-in emails